Our Story

How one bar became the start of a new standard.

"All I wanted was a bar of soap."

Before Bastion, There Was Tech

Before we started Bastion, I had already made my mark in the tech world. Speaking on stages at fortune 500 company conferences, being an expert speaker at world cyber insurance conferences, briefing government leaders on the cyber threat landscape, and advising private equity–backed unicorns.

I was in rooms where every detail mattered—on camera, under lights, and in high-stakes conversations. That’s when I realized: I needed to upgrade my skincare.

Naturally, I went looking for the best. Top-shelf, luxury, elite. Easy, right?

Wrong.

“There was nothing. Not subpar. Not overpriced. Just nothing for us

This Was Personal

I’ve had sensitive skin since I was a kid. But it got worse during my time as a Naval Cadet. when I had to shave daily, the irritation was nonstop. Razor burn. Bumps. Redness.

I tried everything. But none of it was made for our skin.

So I did what engineers do when a system fails:

I built a better one.

We started like any serious tech company would:

Step 1 - Acquire

Acquire an R&D company with 20+ years of research on how skincare ingredients affect melanin-rich skin.

Step 2 - Study

Use that data to build a proprietary AI model to formulate precision skincare products.

Step 3 - Design

Design every product to solve real problems for men of color—from hyperpigmentation to post-shave irritation.

Step 4 - Build

Build National manufacturing infrastructure and procuring the best ingredients from across the planet to craft the products in house.

Step 5 - Deploy

Deploy a fast, simple website where you can build your curated routine and have it shipped right to your door.

What started as one bar of soap became a brand.

That brand became a mission.

And that mission is now the first full ecosystem of skincare and grooming products built exclusively for men of color.

Built on science. Powered by data. Crafted with purpose.

Explore The bastion standard

Your routine is more than just skincare. It’s a reflection of your journey, your heritage, and your commitment to self-care. Discover expert tips, personal stories, and insights that will elevate your daily rituals.

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